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The Waaro Setu

Everything your business knows, matched.

Your business already knows who its next customer or supplier is. That knowledge is just scattered across calls, WhatsApp threads and forms. Waaro connects it into one living Setu — the brain that understands what's happening and decides what to do next.

Live business memory

Nothing is lost. Everything connects.

Every message, call, form, match and CRM update becomes context — so the next action starts informed, not from zero. Setu doesn't just remember — it thinks. Every signal becomes a decision, not just a record.

● Setu is learning in real time
Incoming signals
WhatsApp11:30
“Need 10kg Protein Powder.”
AI Call11:18
Budget approved · buying intent high
CRM10:52
Lead moved to Qualified
Email10:45
Quotation opened 3×
Website10:20
Product page viewed 4×
WhatsApp thread
Call transcript
CRM history
Purchase data
Unified customer context

Setu Memory

RP
Rahul PatelCustomer · Hot lead
Lead score85 / 100
Open deal₹5,500
Interactions57
IntentHigh
Context synced · 2 sec ago
How the Setu thinks
AI
UnderstandReads the conversation and customer history.
↗
QualifyUpdates the lead score from real signals.
WA
ReplyUses the right context, not a generic template.
CRM
Update CRMRecords the new requirement automatically.
✓
Follow upTriggers the next action without losing context.
WhatsApp → customer contextAI Call → buying intentCRM → lead scoreEmail → engagementWebsite → product interestWhatsApp → customer contextAI Call → buying intentCRM → lead scoreEmail → engagementWebsite → product interest
Matches remember.Supplier and buyer context stays attached to every new interaction.
Answers have evidence.Ask what happened and trace it back to the real conversation.
Actions stay informed.AI, CRM and automation work from the same living customer context.
Omnichannel Inbox

Every conversation. One customer. One inbox.

WhatsApp, Instagram, Facebook, Email, Website Chat, SMS and AI Calls come together in one workspace — connected to the same customer record.

Setu is the connected customer memory. Omnichannel Inbox is where your team works with it.

WAARO Inbox ● LIVE
All channels
Open · 18
ConversationsLatest
RP
Rahul Patel WhatsApp
Hi, I want to know the price of your product.
11:30
AM
Amit Mehta Instagram
Need more details about delivery.
Yesterday
SK
Sonal Shah AI Call
Outgoing call completed.
Yesterday
RP
Rahul Patel● WhatsApp · AI available
Assign ▾
Hi, I want to know the price of your product.11:30 AM
Hi Rahul 👋 Please tell me the product and quantity you are looking for.11:31 AM · AI assisted
I need 10kg of your Protein Powder.11:32 AM
Done — I've updated the customer context and next action automatically.11:33 AM · WAARO Automation
Multiple channelsMessages & calls
→
WAARO InboxOne conversation layer
→
Customer ProfileCRM + history + deals
→
AI + AutomationUnderstand, reply, act
→
More conversionsFaster follow-up

Ask it anything. It answers with evidence.

The Setu doesn't guess from memory — it cites its sources. Every answer arrives with the call, thread or form it came from, one click away.

What did Apex Sourcing say about MOQ?

Magic you can audit.

Most tools claim AI. The Setu shows its work — where it excels, where it fails, and exactly what to fix.

Every run leaves a trace

Every match, call and answer logged: what went in, what came out, why.

Scored, tested, improved

Evaluators and test sets make every next decision better than the last.

Playbooks, versioned

Your best pitch and follow-up scripts, written once, used by every agent.

Winback message draft0.94Pass
Missed-call follow-up0.91Pass
Price-match answer0.89Pass
Wallet top-up reminder runFlagged

Your voice lives in the Setu too.

The fear with AI outreach is fair — generic blasts that sound like a bot. The Setu is the antidote: written from what actually happened, not a template.

Generic AI outreach
Dear Customer, exciting offers await you! Don't miss our amazing deals this week!
From the Setu, in your voice
Rakesh, the 500-unit flour order you asked about — Mehta Agro can deliver by Friday. Want me to confirm?
Requirement formSupplier matchPrice list
Same message, sent as an AI voice call — in your business's tone.

Built for the people who run the business.

The Setu pays out differently depending on the seat you sit in.

📈

For sales & growth teams

  • Every lead arrives with its history already attached.
  • New hires ramp on the record, not on tribal knowledge.
  • Forecasts backed by real conversations, not recollection.
You approve before anything runsEvery action logged and reviewableIsolated workspace per businessRole-based permissions

Questions owners ask.

It's the connected memory of your business inside Waaro: every call, WhatsApp thread, form and match, unified and kept current. Waaro's AI agents act on it — matching, replying, following up and answering questions.

A CRM stores what someone remembers to type in. The Setu captures what actually happens across every channel and acts on it. A database gets bigger; the Setu gets more useful.

Their contacts, threads and history stay on the record — searchable, and still working inside every match, campaign and answer that follows.

Yes. Every AI decision leaves a trace and is scored against test sets. When something fails, you can see exactly where it happened.

See the Setu running on your business.